Wakati Hair, a Kao brand, is hosting its second annual HBCU Tour, in partnership with Boss Women Media. It’s also Boss Women Media’s inaugural Ambitious Girl Tour.

The five-city tour, stopping at  FAMU, North Carolina A&T, Howard University and more, will run from September 16th through October 15, 2022.

Wakati’s HBCU tour is a celebration of homecoming culture, “and deepening connections with a segment of our consumer base,” the brand states. The event aims to provide products, resources, and education on how to better care for natural tresses by incorporating the four-product line.

During the tour, Wakati will also serve as a presenting sponsor for online empowerment and education platform, Boss Women Media’s inaugural Ambitious Girl Tour.

The Ambitious Girl HBCU Tour 2022 is an event series for college-level Black Women focused on career readiness, financial inclusion, leadership, and networking while providing an empowering community dedicated to inspiring, equipping, and celebrating them as entrepreneurs and thriving corporate queens. 

Wakati maintains a commitment to HBCUs following their groundbreaking collaboration with the FAMU School of Business and Industry to help launch the product line. “Supporting the Ambitious Girl tour is another way we can continue with our mission to support HBCUs while engaging and empowering students on their natural hair journey,” said Kenya Foy, Kao Industries.

More About Wakati

Wakati is a new Kao-owned, haircare brand. Wakati, meaning “time” in Swahili, represents a respect for where your hair has been and an optimism for all the places you want it to go.

After an 8-year long journey and research, and a collaboration with the Historically Black College University (HBCU) Florida Agricultural Mechanical University, (FAMU), Wakati Hair launched in November 2019.

Wakati won Oprah’s Beauty Awards in the hair category in 2021 for its patented Water-Activated Advanced conditioner.